To make SEO work for you, you need to treat it as an investment. You can certainly implement the techniques yourself, but you’re likely better off hiring a dedicated person or SEO consultant to handle the job.
Obviously, hiring a specialist to do it for you can be quite costly, but the thing is that you can tell them what you want to be done or what you want to be implemented on your site (and even off) to get the best possible results.
Today, I am going to tell you some tips on how you can create a solid budget for SEO in 2018.
Look at the past year and ask yourself whether or not your site is performing well. If it does, then all you have to do is continue what you’ve already implemented. If it doesn’t look as good as you had hoped it to be, then look at the areas where you’re lagging behind and concentrate on them.
Obviously, content is still king in today’s SEO standards. Here are some tips specifically for the content of your site:
- The quality of content is definitely something that you want to look into. If you do not know how to write a good article about your business or niche, then you’re going to have to set aside some budget to hire a dedicated writer. Of course, you can supervise them so that your standards are met.
- We are likely going to see more video content in the foreseeable future. So as early as right now, maybe it’s time for you to look into creating videos aside from writing articles.
- Make sure that your content is mobile-friendly which means that it can be viewed optimally on a smartphone without the user having to zoom in/out or scrolling side-to-side just to read everything.
To help your content and website get more coverage, you will need to set aside some money for market research. Also, consider researching more about long-tail keywords as they are mainly used for Voice Searches. The feature is on the rise and it would be wise to capitalize on that.
You also want to get enlisted in your local listings. Google is now focusing more on local services compared to global retailers.
This is probably one of the most important things that you need to think about when creating a budget for SEO. Despite many changes done to the algorithm, search engines still favour websites that use Link Building to their advantage.
One of the main reasons why this is important is that link building actually helps you build trust and authority much faster. In other words, you can get ranked higher in a much shorter time than just relying on other SEO techniques.
At the end of the day, it is not about how much money you’re going to spend, it is all about how you’re going to spend it.